Elon Musk says Twitter will begin manually authenticating Blue, Grey, and Gold accounts as soon as next week
According to sources, People get blue check marks, companies get gold checks, and governments get grey checks.
According to Elon Musk, Twitter’s checkmark program may return on Friday, 2nd December, with a different and new procedure for verifying individual identities in order to resolve impersonation issues. The new manual authentication process, according to Musk, is “painful but necessary.” Verified check marks will also be available in new colors, including gold for businesses/companies, grey for the government, and the existing blue for individual accounts.
Offering so-called verified check marks for an $8 monthly subscription without actually verifying identities turned out to be a bad idea for some of the bird app users. Following Musk’s disregard for warnings from Twitter’s own trust and safety staff, the platform’s paid Twitter Blue subscriptions rolled out, resulting in some verified accounts impersonating notable public figures and brands, driving advertisers away from the “high-risk” platform.
Mr. Musk has since said that the company wouldn’t relaunch Twitter Blue until “we’re confident about significant impersonations not happening.”
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
Musk previously stated that Twitter “will probably use different color checks for organizations than individuals,” but this is the first time he has provided specific details.
“All verified individual humans will have [the] same blue check, as boundary of what constitutes ‘notable’ is otherwise too subjective,” Musk said in a tweet. “Individuals can have [a] secondary tiny logo showing they belong to an org if verified as such by that org.”
The Twitter CEO has stated that he will provide a more detailed explanation of how everything will work sometime next week.